NEW DELHI: India’s corporate world although looking to draw from the running DLF Indian Premier League as a brand that infact bases is strength on innovation in to the whole people management.
“The most important point that was able to make believers of non-believers. The brand is asstrong now that the second season is actually under way and even non-believers of the success of IPL 2009 will eventually raise their hats and acknowledge the strong emotional bond that IPL has built with around its fans,” says, Vibgyor Films Founder Sandeep Kaul. “Last but not the least, the whirlpool effect that could mean that IPL can be held in any cricketing nation and still be a successful brand.
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